Thor hammered out an estimated $66 million at 3,955 locations, handily dominating the weekend. The Marvel Comics adaptation's opening salvo wasn't as thunderous as Fast Five's $86.2 million nor recent summer starters like the Iron Man movies and X-Men Origins: Wolverine ($85.1 million), but it was bigger than Clash of the Titans (2010) ($61.2 million). That $66 million meant Thor had the third highest first-weekend gross yet for the beginning of a Marvel movie franchise after Spider-Man and Iron Man. In terms of estimated attendance, though, Thor's opening weekend ranked below Hulk, X-Men and Fantastic Four but was still ahead of Daredevil and Ghost Rider. Other Marvel movies that fared better on the attendance front included The Incredible Hulk and Fantastic Four: Rise of the Silver Surfer. Thor's 3D presentations at a record 2,737 locations accounted for 60 percent of business. Distributor Paramount Pictures noted that Thor's start was well above the last 3D event, Tron: Legacy which debuted to $44 million (though that's not quite apples-to-apples because it was a Christmas release). Also included were 214 IMAX 3D runs that contributed an estimated $6.6 million to Thor's gross. Paramount's exit polling indicated that Thor's audience skewed male (63 percent) and age 25 years and older (72 percent).
While Thor was ho-hum as far as summer kick-offs go these days, it was nonetheless solid for a lesser superhero movie, especially one that's all about contributing to a larger movie universe (The Avengers (2012)) as opposed to being a stand-alone property. Not every superhero is destined for box office greatness, and the less down-to-earth ones tend to struggle more than the earthly ones.
source:imdb.com/boxofficemojo.com
